ELECTRIC
Our respect for tradition and quality is complemented by a firm commitment to style-driven, purpose-built eyewear that has resulted in over two decades of innovation.
MADE IN ITALY
Tradition & Quality
Legendary Craftsmanship
Meticulous attention to detail, premium materials, and high-standard processes have placed Italian craftsmanship at the pinnacle of eyewear manufacturing.
Electric’s reputation for being one of the most forward-thinking names in eyewear is well-earned. The brand has made high-quality, innovative eyewear designed at the intersection of style & performance since 2000. We continue to collaborate with some of the world’s top athletes and personalities whose passion and energy are unparalleled, ensuring the spirit of our eyewear remains unapologetically — Electric.
Polarized Lenses
Our polarized lenses block 99% of debilitating glare from the water’s surface. They also reduce HEV blue light by 98%, provide superior color contrast, and reduce eye fatigue.
Clarity
Superior materials and manufacturing ensure an unmatched visual experience. Our lenses are made from the best raw materials available and provide the highest level of clarity.
Blue Light Protection
We use a specialized tint that mimics the best natural defense against the harmful effects of the sun. This level of protection allows our uniquely engineered system to reduce harmful HEV light by 98% while blocking 100% of UVA/UVB rays.
Tint
Designed to improve performance in unique light conditions. We employ a diverse range of base tints that enhance contrast under a variety of light conditions while reducing eye fatigue.
