#YES

How crazy is this?

Three of Snowboarding's Rad'est brands have done something nobody ever imagined. NOW, YES & LOBSTER joined forces to create a mega brand combining their resources/Teams/Marketing and dealers to make a new mark on snowboard culture once again.

NOW Bindings- based out out whistler and inventor of "skate tech" Owner JF Pelchat started the company in 2010 after being a Professional Snowboarder for 15 years which has allowed him to create a product that snowboarders want and need.

YES snowboards- After team riders from Burton's "UnInc" were told they didn't have a future in snowboarding showed their "out of touch" sponsor that they were very wrong. The company was founded by UnInc riders DCP (David Carrier-Porcheron), Romain De Marchi and JP Solberg created YES in 2009 and are all still riding at an elite level.

LOBSTER snowboards- The brainchild of Icelandic brothers Eiki and Halldor Helgason. When it comes to tricks, they are as creative and gnarly as some of their snowboard graphics. Known for an edgy approach to snowboarding the Helgason's have brought an element on fun and light hardheartedness to the seriousness of snowboarding in both the contest circuit and the filming/back country world. Lobster was founded in 2011 and the brothers are still filming mind blowing snowboarding edits.

YES it's happening!! Super exciting times ahead as Lobster, NOW and YES have joined forces under one brand with a mission to empower freestyle snowboard enthusiasts in this universe to reach new levels of fun and creativity.

YES, we want to ignite that stoke-fire within and inspire you to have as much fun as humanly possible while riding sideways. Snowboarding should be fun and that's at the core of everything we do.

YES you can join us on our new journey by sending it each and every day. Dream big, cream big and never forget that take offs are always mandatory and landings are most definitely optional.

YES, LET'S GO SNOWBOARDING!!!"

CHECK OUT OUR INVENTORY: HERE