Vans

Vans, originally made by the Van Doren Rubber Company, is an American apparel, accessories, and skateboarding shoes brand, established in Anaheim, California, and owned by VF Corporation. Over the years Vans has created classic shoe silhouettes like the Half Cab, Slip on's, Old Skool, Era, Authentic, Sk8 Hi and many more.

Paul Van Doren, his brother James, and Gordon C. Lee opened the first Vans store as "The Van Doren Rubber Company" on March 16, 1966, at 704 East Broadway in Anaheim, California. The business manufactured shoes and sold them directly to the public. Upon opening, twelve customers purchased Vans deck shoes (now called "Authentic"), similar to those manufactured by Keds but with a thicker sole. The store had display models of three styles of shoes, priced between US$2.49 and US$4.99, but did not have any inventory ready to sell and Paul Van Doren did not have change to give customers; customers took their shoes home and came back the next day to pay.

The original Vans skateboard logo was designed in Costa Mesa, California, in the 1970s by Mark Van Doren, son of then-President and co-owner James Van Doren, at age 13; Mark's design was a stencil, allowing the logo to be spray-painted onto his skateboards. The design was incorporated into the heel tab on Style 95, an early Vans skateboard shoe. Mark's interest in skateboarding is what led Vans to manufacture skateboarding shoes.

In 1976, Vans began using its "Off The Wall" motto, a slang phrase used by skateboarders while doing tricks in empty pools. Around this time, Vans released its Vans Side-stripe and Vans #36, also known as the "Old Skool" design.

In 1984, facing heavy competition and a market flooded with Vans counterfeits, Vans lowered its prices and eventually filed for bankruptcy protection. In 1988, Van Doren and Lee sold the company to banking firm McCown De Leeuw & Co. for US$74.4 million. In 1989, many Vans counterfeiters were apprehended by the U.S. and Mexican governments and ordered to cease production.

By 1991, the company's shoes were highly desired due to high demand and low supply. The company expanded internationally; released new models, including snowboard shoes; and was renamed Vans, Inc. to reflect its customers calling the shoes "Vans" for short. The same year, Vans went public at US$14 per share on NASDAQ. In 2004, Vans merged with North Carolina-based VF Corporation. In 2016, in celebration of its 50th anniversary, Vans released a new logo and launched a campaign to target a wider audience.