Proven formula creates a medium stiff, responsive feel that's equally nimble and powerful. Cold feet are a distant memory of your old boots thanks to the insulated, heat-reflective tech of the Ruler's heat-moldable liners.
LACINGSpeed Zone lacing system features lightning fast lacing control while allowing you to customize the tension of upper and lower zones in seconds, New England Ropes use American-made fibers and are virtually indestructible, won't kink, and are easy to re-lace
FLEX / RESPONSEPerformance synthetic leather backstay snugs up the fit between the boot and hi-back for direct energy transfer and reduced rider fatigue, 1:1 medium flex PowerUp tongue creates a snug fit between boot and tongue, eliminating the need to readjust while you ride
COMFORTTotal Comfort Construction provides an instantly broken-in feel right out of the box, eliminating the break-in period, Snow-proof internal gusset completely seals the lower zone of the boot, keeping your feet warm and dry
LINERLock-Up cuff super low-profile inner cuff laces across the forefoot and ankle for maximum heel hold and easy entry and exit, Man fur is soft and fuzzy, providing a warm and comfortable entrance into the boot, Imprint 2 heat-moldable liner features 3M™ Thinsulate™ insulation for low-bulk warmth and an inner lace lock with a hook-and-loop closure for a snug fit
CUSHIONINGB3 gel cushioning provides maximum damping, doesn't harden in cold temperatures, and withstands repeated impact without breaking down, Sleeping bag reflective foil underfoot reflects heat back to the foot, improving both warmth and comfort in cold conditions
OUTSOLEEST® optimized midsole lowers your center of gravity and improves board feel without sacrificing comfort, Shrinkage footbed reduction technology reduces the boot's overall footprint, minimizing toe drag
